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Thank you for being here and for your interest in 5149 Brand (we pronounce this Fifty-One Forty-Nine Brand).

Our vision is to create an ethical, eco-sustainable and socially responsible community infrastructure for the manufacture and supply of textiles and clothing. We are passionately committed to building a brand that creates value for everyone that it touches (literally), and a desire in people to take part.

At the core of 5149 Brand is the way in which we trade as a business, our ‘behaviour’. Our desire is to build a highly ethical trading initiative that enriches the lives of everyone involved. 

Key areas of our focus are:

  • The supply of eco textiles by utilising eco-sustainable practices, starting with cotton cultivation and maintained throughout all aspects of processing, packaging, and distribution.

  • The need to ensure ethical employment conditions and practices for everyone that works with our brand, and where possible expand these benefits into the wider community.

  • To create awesome fashion experiences and peace of mind for our customers.

By aiming to create the industry’s most eco-sustainable, ethical textiles, our customers have the assurance that they are contributing positively to a brand that they love to wear.

It will take a lot of hard but exciting work, and patience, to achieve our textile, processing and fulfilment ambitions. Throughout the course of funding and building this trading initiative, we will always use textiles, processes, and procedures that are as closely aligned to our own values as possible in the current marketplace.

We believe that to be a successful, conscientious brand in a modern social/digital ecosystem, we shouldn’t cost our communities and customers more than the value we bring to them, that’s the Fifty-One Forty-Nine mindset.

Fashion is the environment we work in, it is our passion. Naturally, we have chosen fashion as the platform to champion our belief and to develop this exemplary business model. As such, we have sought artistic collaborations to help us launch a highly desirable fashion brand, by creating luxurious but often simple clothing that carries unique ‘interpretive’ designs. Many of the designs you will see in our Women's, Men's and Teenage clothing collections (the illustrations and images) are our artists own interpretations of 5149 Brand and our goals, beliefs, and values. We are all unique, and so it is their (and your) interpretation of our brand that matters.

Technology and new social pathways have blessed us with an unprecedented opportunity to build a community of like-minded individuals; it has allowed us to connect with you! 
We are sure that our journey and the relationships we make along the way, will help us explore and continue to improve the values of our brand.

'The feeling that you receive more in value from a brand than the cost of doing business with them'…that’s how we define a Fifty-One Forty-Nine Brand.


Our thanks,

5149 Brand . XO .